ANALYSIS OF MARKETING CHANNEL AND MARKETING MARGIN OF CATCHES OF KELONG SHRIMP AT TPI IN ALUE AMBANG VILLAGE, TEUNOM DISTRICT, ACEH JAYA DISTRICT

Marketing is considered efficient if it able to convey results from producers consumers and make a fair distribution. The aim of the study was determine marketing channel amount margin by agencies involved in shrimp that occurred at TPI Alue Ambang Village, Teunom District, Aceh Jaya Regency. This research conducted There are two data used, namely primary secondary data. Data collected survey with field observations. Snowball sampling sample method for fishermen total 60 people. 7 collectors, 2 wholesalers. this there channels occur, fishermen, then wholesalers until finally reaches consumers, retailers consumers. Meanwhile, Regency IDR 45,000 first channel. And IDR. 20,000 second